Masters of Scale

Is there such a thing as too much hype? And can it ever pay to stay low-key ? even about the most innovative of products? Austin Russell of Luminar Technologies believes so. When aged just 17, Austin created revolutionary tech to let autonomous vehicles navigate safely. Almost as startling is how he kept his breakthrough close to his chest for five years ? carefully choosing trusted team members, mentors and industry partners before revealing his tech to the wider world. In this special episode guest-hosted by master hype-ologist will.i.am, Austin offers a masterclass in understatement and the importance of keeping the pitch from drowning out your product.

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As we settle into 2024, the Masters of Scale team reflect on their favorite moments from the past year during which host Reid Hoffman sat down with inspiring and iconic leaders across the business world. They explored numerous entrepreneurial lessons including how to make your networking more impactful, evolving your creative process, and keeping ideas simple and adaptable. Featuring guest appearances from Ron Howard, Daymond John, Reshma Saujani, and more.

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To survive your entrepreneurial journey, you have to learn to recharge. Knowing when to turn the lights out may be the only way to keep the lights on. Few know this better than Arianna Huffington, who dramatically scaled the Huffington Post ? and then experienced profound physical burnout. Her venture, Thrive Global, scales the idea of balance across an organization. With cameo appearances from Chris Yeh (co-author, Blitzscaling) and Dr. Matt Walker (author of Why We Sleep).

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There?s no better way to prepare for 2024 than to look back at the year that was. 2023 offered a slew of challenges and opportunities, from AI mania to inflation to Taylor Swift obsession. In this special episode, Rapid Response host Bob Safian shares the most impactful business lessons from the year, exploring the importance of an experimentation mindset, empathy-driven leadership, and adapting to the modern workplace. Featuring guest appearances from Gary Vaynerchuk, Bozoma Saint-John, Rana el Kaliouby, Daniel Lubetzky, Princess Reema bint Bandar Al Saud and more.

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The AI boom in 2023 left Intel chasing rival Nvidia, whose chips ? and shares ? have been in high demand. Like other laggards amid this year?s AI mania, Intel is now fighting back, announcing the first-ever AI PC. Intel?s CEO Pat Gelsinger sits down with Rapid Response host Bob Safian to discuss how the company is working to re-establish itself ? and sharing lessons for leaders everywhere about the long-term trajectory of the AI wave and how to practically position yourself to ride it. Plus, Pat shares leadership insights from his unceremonious exit from Intel a decade ago, and how he?s applying those learnings now in his second tour of duty.

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What lessons can business leaders learn from the games industry? Elan Lee, co-founder of Exploding Kittens Inc., joins Reid Hoffman to discuss how Exploding Kittens became one of the most successful Kickstarter campaigns of all time. Elan shares how creativity and diverse expertise were essential for scaling a potential one-off success into a prolific games studio. And he reveals how he cultivated a community by transforming casual colleagues, partners and customers into key stakeholders.

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There's no perfect process for achieving your goals. Accepting that the rules you play by need to be constantly tweaked, hacked or reinvented will open you up to new ways of innovating. Instilling this attitude throughout your organization will help you be boldly differential in your experimentation.

Ed Catmull literally wrote the book on creating a dynamic and sustainable creative culture. Drawing on his experience as co-founder of celebrated animation studio Pixar, and president of Walt Disney Animation Studios, Ed shares his hard-won insights from his career as a pioneering technologist, animator and storyteller.

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How do you restore confidence after a high-profile leadership uproar? Web Summit?s new CEO Katherine Maher joins Rapid Response host Bob Safian to discuss taking over after the sudden, forced resignation of founding CEO Paddy Cosgrave. With echoes of the drama at OpenAI, Maher describes how she navigated the tumult, calming partners like Amazon and Google and enabling Web Summit?s signature event in Lisbon to draw 70,000 attendees. Plus, Maher shares lessons from her time at the helm of the Wikimedia Foundation and insight on how the world of politics and global events is increasingly intertwined with business.

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In the five years since Scott Harrison?s first appearance on Masters of Scale with Reid Hoffman, the nonprofit organization he founded, charity: water, has scaled 5 times over. In this episode, he and host Bob Safian reflect on that journey by revisiting some of the stories and lessons from his original episode, and Scott shares new lessons of scale he's learned since.

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Often a small tweak, a rethink of a feature, is what helps your product break out of the pack. Just ask the founder of the Bumble dating app, Whitney Wolfe Herd. She rebounded from one dating app start-up (that you may have heard of) with a brilliant idea for a whole new way of connecting. Hear how the small tweaks along the way helped her move into huge new markets. With cameo appearances by Steve Spohn (AbleGamer) and Marissa Mayer (Google, Yahoo).

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The true seed of scale is customer love, which you can?t buy, hack, or game. Sam Altman, former president of Y Combinator, scaled countless start-ups by focusing on this one idea: Finding 100 users who love you is better than 1 million who kinda like you. As CEO of OpenAI, Sam leads the creation of genuinely useful AI products. He shares timeless insights in his interview from 2018 on how to build on the love of passionate customers to create world-shifting tools.

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In our attention economy, what does it take to capture the cultural zeitgeist? VaynerMedia?s Gary Vaynerchuk ? or GaryVee ? joins Rapid Response host Bob Safian to preach the need for widespread empathy and fearless leadership, and he uncovers the secrets to his new platform?s unconventional scale. Plus, Vaynerchuk shares why he is the only person at his company with firing privileges, and why your happiness is worth fighting for above all else. In these trying times, it?s hard to not be inspired by Gary?s practical optimism.

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What happens when you tap into the collective genius of a diverse group? 

Does the cross-pollination of ideas let you create something greater than the sum of its parts?

The real magic happens when you create a network of changemakers: people united by a common cause who will drive impact and innovation. Doing this will vastly improve your odds of forging groundbreaking solutions to the challenges you face.

Reshma Saujani did this when she founded Girls Who Code, which has supported thousands of young women and non-binary people to take up impactful roles in the tech industry and beyond. With her latest venture, Moms First, she's again deploying her skills as a master of impactful networking.

In this episode, Reshma reveals how she's built inclusive networks of collaborators to tackle intractable problems from unexpected angles and unlock massive opportunities.

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Kick the conventional wisdom. In this episode of Rapid Response, Bethany McLean and Joe Nocera sit down with Bob Safian to discuss their book, The Big Fail: What the Pandemic Revealed About Who America Protects and Who It Leaves Behind. The pair faced blowback for their damning investigation of business leadership in the wake of COVID. They share how lockdowns may have miscalculated risk versus reward, the pros and cons of a market-based society, and the era?s parallels to the Enron debacle. Plus, they share vital leadership lessons about adapting to new information instead of relying on precedent, and why no decision should be made out of panic.

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Are AI?s harshest critics causing irreversible harm to humanity? How far should leaders lean into AI? And just what would Reid sound like speaking Chinese with a British accent?

Reid Hoffman sits down with CEO of WaitWhat and longtime friend Jeff Berman to tackle these pressing questions and more. Join them in an unguarded exploration of how the AI landscape has continued to shift in the six months since Reid published Impromptu, the book he co-authored with ChatGPT.

Reid also gives a sneak peek into his work with Microsoft's unreleased AI text-to-speech tech, and discusses why he chose not to join Elon Musk, Steve Wozniak and other tech leaders in signing an open letter warning about the existential threat of AI.

Plus, you?ll hear how early stage business leaders should tap their network to take advantage of AI, and how larger organizations should create long-term strategic plans that can adapt at the drop of a hat.

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In this installment of our series, AI + You, we dissect the ethical concerns that builders and users of AI must keep in focus. As the AI rollout continues at dizzying pace, we all have a part to play in ensuring human wellbeing is the bedrock principle. To guide you, host Reid Hoffman speaks with Stanford HAI?s Fei-Fei Li, Inflection?s Mustafa Suleyman, Adept?s David Luan and more AI pioneers. Rather than be intimidated by these ethical issues, we?ll leave you inspired to play a part in shaping a bright future in which humanity is elevated by AI.

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Keeping calm in a crisis is essential ? and extremely difficult. In this special Rapid Response, we hear what it?s like right now in the Gaza Strip. Mercy Corps?s Arnaud Quemin talks with Bob Safian from Amman, Jordan about how his team in Gaza is coping, sharing first-hand accounts from those on the ground. As director of the humanitarian organization?s Middle East operations, Arnaud himself had to relocate from Beirut due to the crisis. He shares how he?s trying to help his team and others in need. Despite high emotions, he says, there?s an imperative to stay neutral, to enable eventual progress. 

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Can you foster peace between Palestinians and Israelis through business engagement? That?s been a priority of Daniel Lubetzky, founder of Kind Snacks, who has worked with entrepreneurs across the region for decades. Lubetzky joins Bob Safian for this special episode of Rapid Response to draw a distinction between Palestinians and Hamas, and to call for support for what he calls "builders" versus "destroyers" on both sides of the conflict. 

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In the midst of conflict and turmoil, Hello Heart CEO Maayan Cohen leads her team with compassion, resilience, and a commitment to justice. In this special episode of Masters of Scale Rapid Response, Cohen describes navigating the unprecedented challenges of running a business in Israel while the country is at war, all while prioritizing the safety and well-being of her employees and their families. This episode does contain descriptions of specific acts of violence that may be disturbing. Please take appropriate care.

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In part two of our 3-part series on AI + You, we offer an actionable playbook on how AI can help us scale ourselves personally. Personal scale is all about broadening your skill set and strengthening your human relationships. To guide you, host Reid Hoffman speaks to Stanford HAI?s Fei-Fei Li, Inflection?s Mustafa Suleyman, tech-centric artist Holly Herndon and more AI pioneers. You?ll discover how AI can amplify your ability as a leader, coworker, collaborator and friend.

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Can you reinvigorate a beloved but troubled brand by applying lessons from a different industry? Under Armour CEO Stephanie Linnartz firmly believes so ? and earlier this year made the leap from Marriott to become the first woman to helm a major sports apparel brand.

She joins Rapid Response host Bob Safian to talk about how her 25 years with Marriott is giving her unexpected insight as she works to pivot Under Armour back to growth by leaning into sports style, sharper product segmentation, and an amplified emphasis on women as customers.

Stephanie shares why she hired fashion designer John Varvatos, the importance of the Taylor Swift phenomenon for all brands, and what trying every single item in Under Armour's female line taught her. 

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AI can be overwhelming. In this 3-part series, we offer business leaders an actionable playbook to best implement AI. Part one: To unleash AI?s true power of scale, you must dive headfirst into ongoing experimentation. To guide you, host Reid Hoffman speaks to Stanford HAI?s Fei-Fei Li, Inflection?s Mustafa Suleyman, Adept?s David Luan, and more AI pioneers. Their experiences with AI provide a perfect lens for any leader to better understand and navigate this new era, even in industries far from the leading edge of tech trailblazers. So channel your inner mad scientist and embrace this new revolutionary tool with us.

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With companies wrestling with the question of returning to the office or to continue working from home, there are so many questions around the future of work. How do you maximize your team?s creative output and entice them to want to come back to the office, while navigating the opportunities and challenges of working with AI? WPP CEO Mark Read believes that working together in an office is better ? for collaboration, for training new employees, and for company culture. In this episode of Rapid Response, host Bob Safian speaks with Mark about the hurdles companies face in bringing folks back to the office, adopting generative AI, and leading during an era of disruption.

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Under a harsh spotlight, how do you remain composed while fighting for your mission? Anti-Defamation League CEO Jonathan Greenblatt joins Rapid Response host Bob Safian to take us inside the story of his public row with Elon Musk. Jonathan also explains how business leaders must ignite hope in the face of hate to help build a brighter future. Plus, he shares lessons about the seasonality of business, the importance of Hollywood, and why leaders everywhere should embrace conflict.

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The buzz about AI focuses on how we can bolster our skills, knowledge and efficiency. But what role can AI play in enriching our lives as social beings with feelings, relationships and dreams? 

In this special interview, Mustafa Suleyman and Reid Hoffman ? co-founders of Inflection AI, and two of the leading AI minds today ? sit down to discuss the human-centered ideals at the core of Mustafa's cutting-edge work. They offer a clear eyed, optimistic view on how AI will revolutionize our lives.

Mustafa discusses his early experiences with AI, his pioneering work with DeepMind and Google, and the ideals that were central in creating the AI Assistant, Pi. He also discusses how we should be actively creating the future that we want to see, as outlined in his recent book, The Coming Wave. 

This interview is also the ideal primer for our upcoming miniseries "AI and You," in which Reid will talk with an array of AI leaders (including Mustafa) to explore how you can harness AI to scale your productivity, your business, and yourself, while staying safe in the process.

Register for our live October Strategy Session: https://mastersofscale.com/AI

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The boldest of entrepreneurs take on the impossible. Recorded live at the Masters of Scale Summit, four scale leaders in Bjarke Ingels, Aurora James, Kathryn Finney, and Scott Harrison offer their strategies and ideas around taking on society?s most complex and tough challenges. In this episode, you?ll hear how each entrepreneur embraces a unique challenge from addressing systemic racism, designing sustainable architecture, to bringing clean and safe water across the globe. To take on the impossible, and build a better future, each of these leaders offers that the road to scale begins with a daring mindset and a willingness to embrace problems ? no matter their size or complexity.

Donate to charity: water here: https://cwtr.org/mos

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For some entrepreneurs, risk is just part of the game. But for the reluctant entrepreneur, whose endeavors come as a response to a need they've identified, risk can feel more like a necessary evil. That?s why you need to learn to harness risk. Stacey Abrams, an entrepreneur and scale leader both in and outside of politics, is a perfect example of how harnessing risk can be key to your success. Outside of politics, she?s started three companies with her business partner, Lara Hodgson. Their new book, Level Up: Rise Above the Hidden Forces Holding Your Business Back, dives into the lessons learned from those experiences. She also founded and scaled two voting rights organizations: the New Georgia Project and Fair Fight Action, as well as the census mobilization effort Fair Count and the Southern Economic Advancement Project.

Read Level Up: Rise Above the Hidden Forces Holding Your Business Back, by Stacey Abrams and Lara Hodgson: https://amzn.to/36bw5Ay

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Simplicity is notoriously difficult, but it?s key to iterating successfully ? and staying relevant. Featuring cameos from entrepreneur superstar Daymond John, and Instagram co-founder Kevin Systrom, this episode shares lessons from the timeless clothing brand, and its namesake creator, Eileen Fisher. During her 40 years at the helm, the company has scaled from a small shop on Madison Avenue, to one of the fashion world?s most recognizable, and sustainable brands.

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Amidst the fast pace of entrepreneurial life, how can we make our networking more impactful? The acclaimed film and television producer Brian Grazer argues that curiosity is the elixir for deeper human connection and cultivating a healthy network that serves as an ever-flowing well of inspiration. 

Brian joins Reid to share the unique practice that brings his healthy network to life. You?ll also hear how Brian founded Imagine Entertainment with his longtime creative partner, Ron Howard, and how iconic names like Warren Beatty and Jay-Z were injected with Brian?s curiosity. Plus, Brian shares lessons about seeking inspiration outside of your bubble, the hidden power of microexpressions, and why leaders everywhere should never turn up to a social meeting empty handed.

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How do you evolve your greatest obstacle into your greatest superpower? Shellye Archambeau, Ellevest?s Sallie Krawcheck, and Calendly?s Tope Awotona discuss the hidden advantages of strategizing like an entrepreneurial outsider. Recorded live at the Masters of Scale Summit in San Francisco, they sit down with host Bob Safian to share lessons about questioning the status quo, maintaining confidence in the face of criticism, and orchestrating a cultural turnaround. Whether you?re a budding entrepreneur or firmly established in the C-suite, the outsider?s mindset has the power to inject counterintuitive creativity and dynamism into your leadership.

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How do you stay true to your vision for your company amid constant, unpredictable change? And how do you stay true to a singular vision, while also letting it evolve? These are questions every leader needs to consider as they rally people, resources and opportunities to make their vision a reality.

Celebrated filmmaker Ron Howard has a remarkable ability to maintain his vision of creating captivating and deeply human stories ? while strengthening how he delivers this vision by incorporating changes in technology, audience tastes and styles of filmmaking.

In this episode you'll hear how Ron set out to deliver his vision through movie-making; how he and producer Brian Grazer co-founded Imagine Entertainment and made a string of visionary box office hits; and how Ron continues to embrace advances in technology to scale his vision.

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Eric Schmidt, Angela Ahrendts, and Dara Khosrowshahi ? three legendary culture-setters ? sit down with host Bob Safian to discuss how they?ve built and rebuilt great cultures at Apple, Uber, Google and more. Recorded live at the Masters of Scale Summit in San Francisco, the conversation delivers surprising stories, and counterintuitive lessons on authenticity, making mistakes, and how to build a unique culture that?s right for your business.

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How do you nurture human talent in today?s AI-obsessed, pressure-cooker business climate? Arianna Huffington, founder of Thrive and Huffington Post, and Padmasree Warrior, founder of Fable and former chief strategy officer at Cisco, offer actionable advice on avoiding burnout?for yourself and your teams. Arianna and Padma explain how productivity and positive business outcomes are directly linked to employees? health and wellbeing. Recorded live at the Masters of Scale Summit in San Francisco, they share with host Bob Safian their personal experiences with burnout as well as simple tips, including how even a brief 60-second break can be a powerful tool to de-stress.

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Too often, companies only focus on the type of scale that?s visible: massive campuses, thousands of workers, offices around the globe. But as Land O?Lakes proves, there are less conspicuous ways to scale ? ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She?s strategically scaled Land O?Lakes ? often beneath the surface of what the average consumer sees. As she puts it: ?We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).

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Need to Know: AI?s risks and opportunities; why Reid launched his own AI chatbot; and what Elon Musk and Sam Altman aren?t telling you. Reid Hoffman joins Bob Safian to explore how leaders everywhere should prepare for the AI revolution. Plus, Reid shares the inspiration and strategy behind co-founding his company, Inflection AI. If you?re unsure how to begin a period of experimentation and AI rollout, Reid and Bob have you covered.

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Rapid Response with Bob Safian: How do you re-skill a 65,000-strong workforce to prepare for the AI revolution? PwC recently invested $1 billion into AI, hoping to unleash never-before-seen potential for employees and clients. US chief Tim Ryan explains why and how the money will be spent, plus shares what he?s advising fellow CEOs about which industries are most poised for change from AI and how leaders everywhere can address both opportunities and anxieties around AI.

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Your company's culture is the bedrock of everything you do. So you can't afford to just let your culture emerge ? you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot ? as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements ? all while keeping his team invested.

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Human beings are social creatures, with a critical need to connect with others. This drive gives shape and meaning to our personal and professional lives. For entrepreneurs and business leaders, the path to success relies on strong, human-centered networks. In this special episode, we revisit the Masters of Scale Summit to hear from leaders, including our very own Reid Hoffman, who share inside stories on how to build ? and nurture ? professional and personal networks. Learn how to network with authenticity, multiply the positive attributes of your network, and recognize your own biases to prevent blind spots on your journey to scale.

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Navigate today?s uncertain climate with a steadfast resolve. Recorded live at the Masters of Scale Summit in San Francisco, former Merck CEO Ken Frazier and Upwork CEO Hayden Brown talk with host Bob Safian about how leaders should trust their values when faced with social, political, and economic challenges. Brown shares how leading through the chaos of the pandemic brought new opportunities to increase diversity and productivity. Frazier details Merck?s reactionary strategy to the Russian invasion of Ukraine and offers clear advice to socially conscious leaders.

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In part 2 of this episode with veteran founders and investors Mitch Kapor & Dr. Freada Kapor Klein, we get into the data of building human-centered cultures. In part one, we heard how Mitch and Freada went all-in on investing their values, committing 100% of new investments in ?gap-closing? companies that aim to improve society, even as they aim for scale and liquidity as well. Now, Mitch and Freada can share how that?s played out in practice, with both positive examples ? and some negative ones as well. (Yes, they were early investors in Uber!)

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Rapid Response with Bob Safian: Should you begin incorporating AI now or wait to see how it shakes-out for early adopters? AI pioneer Rana el Kaliouby urges business leaders to embrace their exploration mindset in order to accelerate faster. El Kaliouby takes us inside her own AI shop, Smart Eye, where she serves as deputy CEO, to share their process for adapting to the latest technology. An expert on emotional AI and its ethical boundaries, El Kaliouby argues that to succeed in the AI era, we need to focus on what makes us human. She offers key lessons about AI?s role on your core product and functions as well as the risks of overreaching. 

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Can you build with conscience and still succeed? Mitch Kapor & Dr. Freada Kapor Klein certainly think so. As tech industry veteran founders and investors, Mitch and Freada have long embraced non-traditional metrics that put humans at the center. Mitch co-founded Lotus, the 1980s software giant, and hired Freada to help make the company ?the most progressive employer in the U.S.? And years later, their early-stage VC firm, Kapor Capital, aligns their portfolio with their values, investing in companies that close gaps in access and opportunity. Human-centered metrics don?t just improve cultures ? they improve the bottom line.

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How do you balance saving capital versus taking advantage of current opportunities? How do investors and founders evaluate risk differently? And how do you embrace disruptive new technology without sending the message that you?re replacing humans with robots? Reid Hoffman and Bob Safian answer these questions and more, all posed in a special live Strategy Session by entrepreneurs across many industries and stages of scale. Plus Reid shares how playing games can revolutionize the way you strategize as a leader.

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To achieve true cultural impact, follow authentic storytelling and spot untapped consumer needs. Recorded live at the Masters of Scale Summit in San Francisco, filmmaker and entrepreneur Tyler Perry and Netflix?s co-CEO Ted Sarandos talk with host Reid Hoffman about redefining culture, evaluating the playing field, and ignoring conventional wisdom. Sarandos explains how scaling the personal touch of curation and taking risks evolved Netflix into a streaming juggernaut. Perry shares insights about the importance of ownership and how creating his own seat at the table spawned the largest film production company in the U.S.

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Rapid Response with Bob Safian: Can you truly take advantage of AI before speaking its language? Microsoft?s VP of Design and AI, Dr. John Maeda discusses AI?s common misconceptions and its misunderstood opportunities. A veteran of AI development, John shares valuable insights for entrepreneurs about how to engage with the new technology ? from overcoming trepidation to making AI work harder for you ? and AI?s potential to help leaders make better decisions.

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With guest host Angela Ahrendts (Burberry, Apple). To innovate, you need to build an instinct to smash through barriers ? especially the ones that terrify you. Music industry legend Jimmy Iovine has done this throughout his career working with legendary artists like John Lennon, Bruce Springsteen, and Dr. Dre, working in innovative tech like Beats Electronics and Apple Music, as well as in his groundbreaking work educating the next generation of creatives.

In the final installment of this two part series, we learn how fear is the tailwind that Jimmy has harnessed to break down barriers and drive creative breakthroughs.

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With guest host Angela Ahrendts (Burberry, Apple). To innovate, you need to build an instinct to smash through barriers ? especially the ones that terrify you. Music industry legend Jimmy Iovine has done this throughout his career working with legendary artists like John Lennon, Bruce Springsteen, and Dr. Dre, working in innovative tech like Beats Electronics and Apple Music, as well as in his groundbreaking work educating the next generation of creatives.

In part one of this two-part episode, we learn how fear is the tailwind that Jimmy has harnessed to break down barriers and drive creative breakthroughs.

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Rapid Response with Bob Safian: After an infamous fall, MoviePass co-founder Stacy Spikes is back to try again, applying hard-earned lessons and a revamped model to meet the same goal: make theater-going a habit for a new generation. As a passionate Black entrepreneur, Stacy shares the hidden powers of being an outsider and how anyone can re-take control of their narrative to spark a new and exciting chapter.  

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To change the status quo, we need to lean into whatever advantages we have. Princess Reema bint Bandar Al Saud of Saudi Arabia has privileges that many do not: She is a member of the royal family and Saudi Arabia?s Ambassador to the United States. But she is also a woman in a traditional culture who has encountered many obstacles ? as an entrepreneur, a CEO, and in government. Princess Reema has deftly maneuvered to help expand women?s rights in Saudi Arabia, in ways few predicted. Recorded live at the Masters of Scale Summit in San Francisco, Princess Reema talks with host Bob Safian about how anyone can use their advantages to push the boundary of what?s possible.

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After guiding the company through a near-death experience, Airbnb?s Brian Chesky talks with Rapid Response host Bob Safian about what he learned and how responding to a crisis both reveals your character and teaches you what?s most important. Recorded live on stage at the Masters of Scale Summit in San Francisco.

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